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As Timeless as Love Itself...

Unique & Affordable Jewelry!

Step inside our store on Garfield Ave., and you’ll find out why CC Jewelers is as Timeless as Love Itself.

CC Jewelers in Traverse City, Michigan specializes in high-quality, stylish pieces that range from the traditional to the one-of-a-kind! It’s our honor to help customers find that perfect item they are seeking for any occasion.

Here you’ll discover:

  • The widest selection in the area of in-stock fine jewelry items in a collection hand curated by our owner and employees.
  • A knowledgeable staff that’s happy to explain differences you’ll see in a precious gem such as a diamond, ruby, emerald or sapphire or what qualities to look for in a ring, braceletnecklace or other jewelry item. We believe in sharing the expertise we’ve gained over years in the industry!
  • A GIA educated Goldsmith who is skilled with specialized equipment, such as our state-of-the-art laser welder, to design custom pieces for you or carefully repair your precious jewelry.
  • Advising GIA certified Gemologists to help in gem identification.
  • Quality fine jewelry that’s affordable for any budget…and so much more!

So, whether you are buying that special engagement ring, an anniversary gift or a piece to enhance your own style, we can help!

In addition, with approved credit, financing is always available for your convenience, as well as no-interest layaway.

Visit Us Today!

1045 S. Garfield Avenue

Traverse City, MI 49686

Corner of Garfield Ave. & Carver

(231) 947-3940

(800) 548-3036

How to Choose a Quality Diamond: The 4 Cs

COLOR The highest quality diamonds are colorless, since colorless stones are rare and reflect light better than tinted diamonds. Most diamonds have slight tints of yellow, which are often impossible to see with the naked eye. If you have the budget, consider purchasing a "fancy" diamond, which is a type of rare stone with an especially deep hue. Red and pink fancy diamonds are rare, beautiful, and can be expensive.
THE CUT determines a diamond's shape and brilliance. A well-cut diamond reflects light from one facet to another. If cut too deep or too shallow, light escapes from the diamond prematurely, reducing the stone's quality.
CLARITY refers to the purity of a diamond. Most diamonds have some surface blemishes known as "inclusions," but extremely high quality stones have no visible marks and are considered flawless.
CARAT The weight, or size, of the diamond is measured in carats. The more carats a diamond has, the more expensive it will be. The most common sizes for engagement rings are 1/2 carat, 1 carat, and 2 carat.
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