Most jewelers would first answer by saying “the 4 C’s” (Cut, Color, Clarity & Carat weight). Our first answer would be “The trustworthiness of the jeweler.” Many jewelers sell lower grade commercial diamonds and promote them as “great values” or offer deeply advertised discounts on lower quality stones. These jewelers often have no in-depth knowledge of diamonds. So, we say, “find a jeweler you can trust” and they will guide you to the perfect Cut, Color, Clarity & Carat (ct) weight to fit your desires as well as your budget.
Almost every woman is excited by the carat weight, which is popularly referred to as the “size” of her diamond, but we feel quality is just as important. We have tens of thousands of diamonds at our access to fit any desire, but most of our in-stock diamonds are of better than average quality in terms of clarity, cut & color.
Pure gold is 24 karat (KT) and is very, very soft. Although there are pieces of jewelry made from 24KT gold, we would not recommend it for everyday wear. 10, 14 and 18KT are the most common compositions of gold you will find in the U.S. The higher the number, the more gold in the jewelry.
18KT means 18 out of 24 parts is gold – in other words, 75% is pure.
14KT has 14 out of 24 or 58% is pure.
10KT has 10 parts out of 24 or is 42% pure.
The lower the karat, the harder and longer-wearing the jewelry. Other mixture parts, called alloy, can be, but are not limited to silver, copper, rhodium, nickel and palladium.
Alloys alter the color of the gold and that is why you see white gold, yellow gold, rose gold, pink gold, green gold and other shades of gold.
All four have different qualities and are used in the art of jewelry making. Silver is much less expensive and does not hold a luster as well as gold. It is also too soft to set diamonds of any real value. Silver is great for less expensive gemstones, but generally not well-suited for diamonds.
Many people enjoy platinum because it is rarer than gold and harder than gold. It is well suited for setting diamonds in, but there are some drawbacks. Although platinum prongs wear well, they are as easily bent as white gold and the heads are much more expensive.
Platinum used in rings has two drawbacks in our opinion.
First, it is much heavier to wear. Secondly, when platinum gets scratched, it is much harder and more expensive to polish. Most platinum rings will look scratched, worn and have a duller look.
Titanium is great for gents’ wedding bands and for some fashion jewelry, but it’s not often used for bridal settings. Titanium is extremely hard and extremely light. However, there is no residual value in this metal for future consideration of selling.
Gold is the choice of metal for over 90% of our jewelry here at CC Jewelers.
It is always more fun to give a ring that will fit right away, but sizing can be done after the jewelry is given. Sometimes, asking for a ring size or trying a ring on in advance can take away the element of surprise.
We do sell a few lab created gemstones, but generally prefer natural because many people do not wish to wear “fake” gemstones.
However, some of the benefits of lab grown gems are:
- More intense colors
- Fewer internal flaws
- Lower prices compared to natural gems.
Again, we have access to both natural and lab created gems in all available sizes and shapes.
Dave is a Diamond Council of America Diamond Course graduate and has 30+ years of diamond experience. However, due to time limitations, much of our appraisal work is now handled by Victoria Moore, a GIA Diamond and Gem graduate who travels a fair portion of the state doing appraisal work for multiple jewelers. Trust and knowledge are a must in appraisal work and Victoria has both.
Water resistance means the back seal, crystal seal and stem seal are tighter than most normal watches. Watches can be made to have different levels of resistance from withstanding an occasional splash to depths of 100 meters (over 300 feet).
Unless a watch is rated to depths of at least 10 meters, wearing the watch when swimming is generally not recommended for any extended period of time.
Waterproof watches are generally rated to withstand depths from 100 meters to 600 meters and are often designed for divers.
If a person who dives with a watch needs a battery replaced, it needs to be done in a very special process.
Only advanced watchmakers have the proper equipment to pressure-seal a diver’s watch. A diver’s life hangs on the accuracy of the time on his watch to gauge time underwater or air time left in a tank. So, never allow anyone but a trained professional to change the battery of such a watch.
Our policy is to offer the best quality that we can for the fairest price we can. As there is so much that goes into the value of a diamond or gem, it is next to impossible to compare apples to apples. However, we offer this challenge – if you can find a better diamond at a better value; buy it!
We deal with at least seven different major diamond wholesalers from New York to California and places in between. They all know we shop our diamonds so they cut to the chase and offer us their lowest pricing and that gives us an advantage over many other jewelers.
Yes we do! Jennifer Anderson, our resident GIA Gemologist, would be delighted to discuss what you’re looking for or show you some ideas for inspiration. Jennifer is a Graduate Jeweler, Accredited Jewelry Artist and Accredited Jewelry Professional.
At times, she will use our state-of-the-art Laser Welder to create your design. The Laser Welder uses amplified light instead of heat and fire to create custom jewelry designs and safely work on heat sensitive pieces. The resulting seamless welds are considerably stronger than a traditional solder joint.